Content is Supreme!


It comes naturally with good intentions

Abraham Lincoln (February 12, 1809 – April 15, 1865) served as the 16th President of the United States from March 1861 until his assassination in April 1865

A fine American President: Abraham Lincoln

Abraham Lincoln’s Letter to his Son’s Teacher (below)

He will have to learn, I know,
that all men are not just,
all men are not true.
But teach him also that
for every scoundrel there is a hero;
that for every selfish Politician,
there is a dedicated leader…
Teach him for every enemy there is a friend,

Steer him away from envy,
if you can,
teach him the secret of
quiet laughter.

Let him learn early that
the bullies are the easiest to lick…
Teach him, if you can,
the wonder of books…

But also give him quiet time
to ponder the eternal mystery of birds in the sky,
bees in the sun,
and the flowers on a green hillside.

In the school teach him
it is far honourable to fail
than to cheat…
Teach him to have faith
in his own ideas,
even if everyone tells him
they are wrong…
Teach him to be gentle
with gentle people,
and tough with the tough.

Try to give my son
the strength not to follow the crowd
when everyone is getting on the band wagon…
Teach him to listen to all men…
but teach him also to filter
all he hears on a screen of truth,
and take only the good
that comes through.

Teach him if you can,
how to laugh when he is sad…
Teach him there is no shame in tears,
Teach him to scoff at cynics
and to beware of too much sweetness…
Teach him to sell his brawn
and brain to the highest bidders
but never to put a price-tag
on his heart and soul.

Teach him to close his ears
to a howling mob
and to stand and fight
if he thinks he’s right.
Treat him gently,
but do not cuddle him,
because only the test
of fire makes fine steel.

Let him have the courage
to be impatient…
let him have the patience to be brave.
Teach him always
to have sublime faith in himself,
because then he will have
sublime faith in mankind.

This is a big order,
but see what you can do…
He is such a fine little fellow,
my son!


Importance of content: Content is supreme!

Ravi V Chhabra

Category:     Home   Writing

   Take this simple content test. Type ‘imagine’ in the Google or Yahoo search bar and check the results. It will invariably show up the cult song ‘imagine’ written by the famous British rock n’ roll band singer John Lennon of the Beatles. The point I am making is that even in the early 1970s when the instantaneously famous song was released, its meaningful lyrics were unparalleled and remain so till date. Lyrics or words must be rich in content or meaning.

Fee Based:     This is the hallmark of good content. The intelligent robots pervading the cyberspace unleashed by various IT behemoths are trained or let us say genetically built to capture and index original content. Their appetite for content is insatiable. The rules in the media are simple. Texts automatically get noticed and indexed as per the originality of content and the words density ensures this on the internet. This makes your keywords and text composition unique and worthy of effort and enhances its longevity.

In comparison, go back to the same search engines and type in the word ‘bloody fool’. Now see what you get? Nothing substantial, nothing worthwhile! This also tells us that ‘bloody fool’ may be a highly commonly used word or a rebuke but it has no real value. Thus, it remains a shallow word and nothing important is attached to it. The content writing and editing undertaken by Ravi V. Chhabra and his team is original and creative. Even though you may be a new media writer (read web content), it is advisable to follow the basic rules of writing. What is relished by the human mind will also appeal to the robots and crawlers on the internet. The only difference is smarter headlines and shorter text for the web writing and eye-grabbing photos/visuals with descriptive alt texts. This is because web readers do not like to ‘read’ too much – hence the word web surfers!

Is there original content development? Is there too much content plagiarism on the internet? The answer to both is ‘yes’ says veteran journalist, Content Writer and Editor Ravi V. Chhabra. “It actually depends what you want to do. So why ‘content is king’? The robots and spiders crawling the websites, blogs etc are blind to photographs in the present technology. They can only read text and this includes ‘alternate text’ that appears on the photographs on mouse over as description. This is a blessing for those who like to provide creative photo captions etc. With words, a good content writer can create a visual for the robots and make the indexing of that page/photo completely viable”, he says.

“I know an ex-colleague who has an entire dynamic website of enticing photographs that is doing extremely well in terms of SEO and even Google advertisement revenue generation and this is because he has mastered the art of providing alternate text on the photographs with absolute efficacy”! We at believe that the mantra for any credible content writer is to write original content and creative alt texts without getting onto the internet to validate it as a temptation and if possible work in tandem with a good SEO (search engine optimization) experts. This is more so if you are targeting better traffic on your web-page or if you want your articles/content to have a long shelf life on the net. Either way your content wins and so does its web visibility! The last word is: Get your original content registered on so you know who is stealing or copy pasting your unique content and when to catch the content pirates…

My website is:

Submitted By: Ravi V.Chhabra

Added Date:  13 Mar 2010

Views:    40

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